Ghibli’s latest, The Tale of the Princess Kaguya, makes $2.8 million in two days: “a lackluster start as it cost $49 million to make”

Ghibli, known for their mega-hits like Spirited Away and My Neighbor Totoro,  has just released its latest feature-length film. The Tale of the Princess Kaguya, trailer below, is a retelling of a Japanese folktale The Tale of the Bamboo Cutter, and wowed those who saw clips from the film as it has a distinct art style that resemble classical children’s books.

Premiering in Japan on 11/23, it made roughly 284,250,000 yen ($2.8 million) in two days. A hit for any other movie, but the production costs totaled nearly $50 million (which most likely doesn’t include marketing spend), so it’s going to be an uphill battle to break even.

Meanwhile, a documentary following the great minds of Ghibli, Kingdom of Dreams and Madness, raked in just over $148,000 between 11/16 and 11/24 across 20 screens.

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